FILM | CONTENT FILMS | NAME CREATION | WEB PAGE | TOV | MANIFESTO ​

THE BRIEF

Help us launch an exciting new concept aimed at solving the world’s biggest problems.

 

THE STRAT

Aston Martin joined Formula 1 in 2021 and in 22, they partnered with Aramco. Their ambition is to drive success both on and off the track.

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How? By solving the biggest challenges facing us today. They believe that by bringing future innovators, engineers and scientists together, they can use Stem education to inspire the next generation to deliver real world impact for generations to come.

 

THE CREATIVE

Before we even got started, we had to win the pitch. We did this with GENERATION 3. A name I created born from the idea of the power of 3: ASTON MARTIN F1, ARAMCO and YOU. Coming together to solve the world’s biggest problems.

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I then wrote a documentary style film set in 2072. This allowed us to talk about all the amazing things that had started happening around 2025 without actually saying what they were, since we couldn’t do that as the programme hadn’t even started!

 

THE RESULTS

Red Bull Racing said they wished they’d done that. Apparently, that’s the first time they’ve ever paid another team a compliment! 

 

We turned everything around from directors to design in just two months for the great unveiling at the US Grand Prix in 2024. Even Alonso would be hard pushed to beat that. GENERATION 3 is now in full swing recruiting future problem-solvers from around the world. Watch this space to see how they get on.