EMAILS

Getting a new car is exciting. But when it's a CUPRA, it's a whole different level of exciting. CUPRA owners aren't like other people, they do things differently. They're cool, confident and bold - just like their new cars. This series of six emails explains how close they were to the arrival of their new car. They could have been functional and matter of fact. But this is CUPRA, so they're anything but.

 

We animated the emails to reveal more of the CUPRA the closer they became to getting the keys.

 

TOV: Bold, individual, expressive, unexpected, visionary, sharp, concise