DM 

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THE BRIEF

Create a piece of DM that shows EHS 4D's data security is award-winning.

 

THE STRAT

Data security is of key importance to agencies. However, whilst agencies are well known for helping secure sales, they’re less well known for securing data. It was time to change all that.

 

THE CREATIVE

To demonstrate EHS’s award-winning data security service, we sent out a pre-shredded letter to our clients. After reading it, they were invited to cut along the dotted line so that nobody else could read it afterwards. Physical proof that we take security seriously.

 

AWARDS

2011 - BRONZE Creative Pitch Ideas - EURO RSCG

 

It’s also hanging in pride of place at Royal Mail’s London offices as an example of outstanding DM!