PITCH FILM

​

When we pitched for EON, I created a pitch film to go with our work.  It literally made our CEO scream when I first read it to her. Why? Because when you start watching it, it makes EON look like the worst company in the world. But halfway through, everything suddenly changes. The film stops, everything runs in reverse. The copy is identical but the meaning completely changes. EON go from the bad guys to the best guys ever. It helped win us the pitch.