OOH | RADIO

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THE BRIEF

Demonstrate NatWest’s commitment to being there with mortgage advice wherever and whenever people need us with radio spots and an outdoor billboard.

 

THE STRAT

All banks offer mortgage advice but NatWest went one step further by literally going the extra mile when it came to getting people on the property ladder. So we decided to prove it.

 

THE CREATIVE

We created a series of fun radio ads using well-known scenarios from films and world events where an advisor would suddenly pop up, together with a stand-out billboard on the Cromwell Road featuring a NatWest Mortgage Advisor and a client sat on the top.

 

THE RESULTS

No reported crashes but lots of rubber-necking.