SOCIAL FILMS

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The Brief

Create short social films to highlight the deliciousness of Reese’s Peanut Butter Mini Cups.

 

The Strat

We knew from experience that we needed to be totally single-minded in our 10-15 secs spots to drive trial through craveability.

So it was important to brand our content from the outset. Even if our audience only viewed a few seconds, we had to shout Reese’s so we could increase pack recognition in-store.

 

The Creative

We played on the idea of the ‘perfect mix’ - just like the chocolate and peanut butter. We created a series of scenarios that showed X (Scenario) + Reese’s = The Perfect Mix. So perfect in fact, you couldn’t help but give in to it. 

 

The Results

More people started giving into Reese’s Mini Cups. Don't blame 'em.