SOCIAL CONTENT | EMAILS | LANDING PAGE 

 

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THE BRIEF

Get people excited about the launch of the new ŠKODA ENYAQ Coupé iV vRS at Christmas and promote its innovative storage space through the ‘Live Tour’ virtual showroom. 

 

THE STRAT

‘Live Tour’ makes scoping out your potential new car easy. You can take a guided tour with a Škoda technician and they’ll show you around while you ask questions. All from the comfort of your living room.

 

Unfortunately, traffic to the ‘Live Tour’ area of the website had dropped off. The launch of the new Škoda with its miles of clever storage gave us the perfect opportunity to get people online again.

 

THE CREATIVE

Everyone’s familiar with advent calendars. Open a door every day on the run up to Christmas and surrrrprise … chocolate Santa.

 

What if we turned the Škoda Enyak into a giant advent calendar? What if we got people excited about exploring its innovative cubby holes during a Live Tour with the promise of a hidden prize every day? And what if there was a special 'grand prize' behind door #24 on Christmas Eve? So, that’s what we did. We went and created the world’s first 24-door car.

 

THE RESULTS

Our festive Live Tours and CRM & social campaign created a huge rise in people jumping online throughout Christmas. And not a single reindeer was hurt in the production.

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       •      108% increase in valid interactions MOM

       •      106% increase in Live Tours

       •      17% uplift in leads