Toolstation | Rachel Heathfield

Toolstation | Turn anything into your Toolstation
Your very own Toolstation in your hands.

DM

THE BRIEF

Create a ‘keepable’ asset that provides the shortest possible route to the Toolstation website.

THE STRAT

The Toolstation catalogue was the go-to place for everyone from painters to plumbers. Trouble was, it was expensive to produce, very heavy and with 21 categories to choose from, took ages to find what you were looking for. Our challenge was to wean customers off the catalogue and onto the website without impacting revenue or customer satisfaction.

THE CREATIVE

We created a piece of DM that acted like the catalogue but was much quicker. We used data to create a shortcut to the tools customers used most, then transformed the humble QR code into stickers that once scanned, took customers to their most shopped-in departments. And because they were stickers, customers could literally stick them anywhere so they could effectively turn anything into their very own Toolstation.